Cookie Policy

Effective: November 2025

At Softenify, we want your time with us to feel calm, transparent, and fully in your control.
This Cookie Policy explains how and why we use cookies — always with respect for your privacy and comfort.

This policy applies to softenify.com, our Shopify store, and any related Softenify digital spaces.

1. What Cookies Are

Cookies are small files stored on your device that allow the website to:

  • remember who you are

  • offer a smoother experience

  • keep your cart secure

  • show relevant content

  • help us understand what you enjoy

Some cookies are essential. Others are optional.
You can choose what feels right for you.

2. The Cookies We Use

Softenify uses four categories of cookies:

2.1 Essential Cookies (Always Active)

These cookies are necessary for the website to function. Without them, key features won’t work, including:

  • checkout

  • payments

  • login & account access

  • cart memory

  • session stability

  • security

Examples include mandatory cookies from Shopify, Stripe, and Circle.
These cookies cannot be disabled.

2.2 Performance & Analytics Cookies (Optional)

These cookies help us understand how the site is used so we can improve it.

They measure things like:

  • pages visited

  • content engagement

  • loading speed

  • site performance

Examples: Google Analytics, Shopify Analytics, Circle Analytics.

2.3 Functional Cookies (Optional)

These cookies personalize your experience, such as:

  • remembering your language

  • saving cart items

  • storing preferences

You can disable these at any time.

2.4 Advertising & Marketing Cookies (Optional)

These cookies help us share Softenify in a respectful, relevant way.

They allow us to:

  • create relevant ads

  • reduce repetitive or irrelevant advertising

  • measure ad performance

  • reach similar audiences

Examples include tools from Meta (Facebook/Instagram), Google Ads / Tag Manager, TikTok, and email marketing platforms.

3. Cookie Consent (How We Ask You)

Softenify uses a region-specific cookie banner that follows global privacy laws.

  • EU / UK / EEA — optional cookies load only after consent

  • California (CPRA) — users may opt out of “selling or sharing” personal information

  • Thailand / Singapore / Japan / Korea — consent required for certain tracking

  • Australia / New Zealand / most U.S. states — optional cookies load unless opted out

You can change your preferences at any time using the Cookie Settings link in the website footer.

California Privacy Rights (CPRA)

“Do Not Sell or Share My Personal Information”

Softenify does not sell personal data. However, certain advertising tools (such as Meta, Google, or TikTok) may be considered “sharing” under CPRA.

California residents may opt out at any time by:

  • adjusting Cookie Settings

  • using the “Do Not Sell or Share My Personal Information” link in the footer

  • emailing us at: softenify@softenify.com

4. How to Manage Cookies

You are always in control.

4.1 Cookie Settings Button

You can enable or disable:

  • analytics cookies

  • functional cookies

  • advertising cookies

4.2 Browser Tools

Most browsers allow you to:

  • block cookies

  • delete cookies

  • use private or incognito mode

  • set site-specific controls

4.3 Global Opt-Out Tools

You may also use:

  • Google Ads Preferences

  • Meta Ad Settings

5. Third Parties That Place Cookies Through Softenify

We work with trusted partners, including:

  • Shopify

  • Stripe

  • Circle

  • Meta (Facebook / Instagram)

  • Google Analytics

  • Google Tag Manager

  • TikTok

  • Email marketing platforms (e.g. Klaviyo, MailerLite)

  • Customer support tools

Circle uses essential session cookies for login, security, and content delivery. These cannot be disabled. Circle may also use optional analytics cookies depending on your settings.

All partners may process data internationally under GDPR-approved safeguards.

6. How Long Cookies Stay on Your Device

Cookies may be:

  • Session cookies — deleted when you close your browser

  • Persistent cookies — stored for 1–24 months

Durations follow legal requirements and platform standards.

7. Updates to This Cookie Policy

We may update this policy due to:

  • changes in Shopify or Circle tools

  • updates to Meta, Google, or TikTok cookies

  • regulatory changes

  • platform or security improvements

The most current version will always be published on our website.

8. Contact Us

Questions about cookies or privacy?

Email: softenify@softenify.com

Soft Closing Note

Cookies help make Softenify calm, personal, and consistent — but the choice is always yours.

For more details on how we handle personal data, please see our full Softenify Privacy Policy.